Firms offering numerous online collaborations and, according to Kenny Slaught, more workflow automation are increasing in popularity, largely because of their ability to provide prompt access to accurate and concise data and information. New intuitive software and mobile apps, says Slaught, give investors and builders a greater selection of lending and borrowing opportunities across a variety of real estate asset classes and locations. After only a few years in the market, crowdfunding portals have rapidly grown over 150 startups in the US, specializing in real estate. Today, nearly 7% of the U.S population is an accredited investor. In a densely populated setting like Southern California, this number reaches 20%. Software platforms, such as CrowdEngine, RealtyShares, CrowdForce, among others, make it doable to legally raise money from the general public, with some going as far as attracting 90% of equity requirement through these community contributions.

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