In addition to being a well-known tourist destination, Santa Barbara also became an epicentre for emerging businesses, according to Kenny Slaught. Many new firms like AppScale, LastLine, TrackR, and Salty Girl Seafood, have come straight out of the University of California Santa Barbara. Private investors raised some $200 million for the start-ups created in this area, meaning that Central Coast claimed almost double the amount of investment per capita as the bigger market that the greater LA is. While some are fascinated by Silicon Valley or Hollywood, regional entrepreneurs recognize the advantage of building a business in conditions that help it grow. This makes Santa Barbara one of the best places in the nation to launch and develop start-ups and generating outstanding biotech, medical, technology, and scientific businesses like Inogen, Raytheon, Sonos, and BioIQ.

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